Hospitality as Culture and Currency

There is hospitality, and then there is true hospitality. The kind that shapes how you lead your team, partner with vendors, engage your guests, and show up for your community. It is not just service. It is culture.

At this Grafted symposium, we are bringing together two powerful voices to explore what it really means to build a culture of hospitality that extends beyond the tasting room and into every relationship that sustains your life and work.

Keynote speaker Carlin Karr of Frasca Food and Wine will lead a conversation on creating a true culture of hospitality across your entire ecosystem.

Simone Reichert will bring a critical counterbalance, helping you recognize burnout before it takes hold and offering practical tools to maintain energy, boundaries, and longevity in a demanding industry.