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From DTC to Distribution: Mastering Wine Sales Strategy in Today's Market

Tue, Jun 23

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William Chris Vineyards

Join Carlin Karr for a candid, comprehensive conversation covering the full spectrum of wine sales strategy. Whether you're scaling your DTC program, navigating distributor relationships, or rethinking your go-to-market approach, this session delivers actionable insights for leaders ready to grow.

From DTC to Distribution: Mastering Wine Sales Strategy in Today's Market
From DTC to Distribution: Mastering Wine Sales Strategy in Today's Market

Time & Location

Jun 23, 2026, 8:30 AM – 10:30 AM

William Chris Vineyards, 10352 US-290, Hye, TX 78635, USA

About the event

Join us for an intimate, candid conversation with Carlin Karr as she unpacks the full spectrum of wine sales strategy in today's evolving market. Whether you're thinking about scaling a DTC program, navigating distributor relationships, or rethinking your go-to-market approach, this session is built for wine business leaders who are ready to grow. Carlin brings a rare blend of operational depth and strategic clarity to topics that don't always get the honest conversation they deserve.


What to expect: From direct-to-consumer best practices to the nuances of distribution partnerships, you'll walk away with actionable frameworks and a fresh perspective, straight from someone who's doing the work at the highest level.

This is a small-format, high-value morning session. Come ready to learn and engage.

Tickets

  • Gen Admission- Morning Session

    Sale ends

    Jun 23, 8:00 AM

    This ticket entitles you to entry to the morning of Grafted June 2026. Leaders and owners will learn practical tips for use in their business. Breakfast, coffee and juice will be provided.

    $25.00

    +$0.63 ticket service fee

Total

$0.00

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